Personify

A new shoe personalization concept built as a 360° online and offline experience—from social media to packaging, the full Personify journey.

Problem

The concept for the whole project was envisioned as very premium, and the client had many ideas in mind to develop this kind of project. The problem wasn’t that—the real issue was that the client didn’t really have a clear idea of how to manage the 360° campaign concept to launch the brand with that premium look and feel. Additionally, video editing was a pain point that needed to be addressed within the overall strategy.

Solution

The development of a 360° campaign, including brand guidelines for a brand starting from zero. The creation of special assets, templates, and product image editing to build a visual library for the client. The development of social media, website, ads, email, and video, as well as print, events, packaging, retail, and OOH materials for a successful brand launch.

Personify by Arita is a conceptual design brand focused on the restoration, customization, and reinterpretation of sneakers. Each pair is transformed into a unique piece of identity, blending art, history, and personal expression. The designs go beyond footwear, extending into textile and graphic pieces—becoming wearable art.

For this project, the use of AI was key to generating professional product imagery without the need for traditional photoshoots. Across all assets, both online and offline, AI-driven retouching played a crucial role in executing the campaign.

Personify by Arita was born as a vision, not a store. That’s why the brand’s entire aesthetic was crafted with a clear point of convergence: unique designs for unique people. The campaign communicates identity—every shoe can be restored and given new meaning.

Each design is one of a kind. Every piece is a personal statement, just like the personality the project represents.